If you have questions or need assistance, please email gmgevents@globeandmail.com.
Walk away with the knowledge you need to level up your content marketing game.Â
You’re busy. We’re busy. But guess what? The content marketing world is always changing, and you need to take time to learn how to be successful. Mark your calendars, block your Slack notifications and join Globe Content Studio for a half-day of insights you can put into action. Your content strategy will thank you.Â
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Why you should attend:Â
• Discover the latest strategies and formats in content creation.Â
• Learn how to leverage content analytics to refine and optimize in real time.Â
• Take in the view from the 17th floor of The Globe and Mail Centre.Â
• Enjoy free coffee, merch and lunch, because ROI isn’t just for campaigns.Â
If you can’t make it in person, don’t worry—virtual attendance options are available, letting you catch all the action from wherever you are.Â
The Globe and Mail has taken a thoughtful, no-shortcuts approach to AI—balancing innovation with trust and transparency. This session will cover the wins, roadblocks and lessons learned from integrating AI into a real-world content strategy. Expect insights on how AI enhances marketing, why collaboration is key and what makes an AI-powered user experience actually work.
Takeaways:Â
• Practical applications of AI in content marketing.Â
• Advice on integrating AI in a complex organization.Â
• How to design an AI-powered user experience that works.Â
Shazia Khan
Social Strategy and Insights Lead
The Globe and Mail
Chantal Hermetz
Social Media Manager
Later
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In 2025, brands are embracing personality, humour, and even a little chaos on social media. From clapbacks to memes, companies are getting bolder in how they connect with audiences. This session breaks down what works, what flops and how to get buy-in for creative risks that drive engagement.
Takeaways:
• See real-world examples of brands that broke the rules—and won.
• Get tips to empower social teams to take more creative risks.
• Learn how to prove the ROI of unhinged posts (yes, really).
Content is going short and snackable—while longform storytelling makes a comeback. AI is pushing creative limits yet human-driven originality is more valued than ever. These contradictions define 2025’s content landscape. This session unpacks key trends, when to lean into them (or not) and how to craft standout strategies for brands.
Takeaways:Â
• Get a deep dive into the biggest creative trends of the year.Â
• Learn when to embrace trends and when to go against the grain.Â
• Build stronger content strategies that help brands cut through the noise
Kiran Rana
Manager, Content and Podcast Strategy
The Globe and Mail
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Kyle Fulton
Podcast Producer
The Globe and Mail
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Kasia MychajlowyczÂ
Podcast Producer, Special Projects
The Globe and Mail
Adrian Cheung
Senior Producer, Audio
The Globe and Mail
What makes a podcast truly stand out? This session breaks down the shows that captivated audiences this year—what worked, what didn’t and what marketers can take away. From host chemistry to ad placements, storytelling to promotion, discover the creative tactics shaping the best in audio.
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Takeaways:Â
• Behind-the-scenes insights into The Globe’s podcasting process.Â
• Lessons from standout shows on storytelling, hosts, and marketing.Â
• Strategies for launching and promoting a compelling podcast.Â
Our commitment to insights-driven content marketing across all platforms ensures that your brand’s message resonates with your target audience and achieves tangible, measurable success. Check out the 2025 Tactics & Takeaways Trend Report.
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Globe Content Studio is a division of Globe Media Group at The Globe and Mail. We believe in content that inspires and informs.
Globe Media Group is a media and marketing company that empowers advertisers with solutions and content to influence ambitious Canadians. As the advertising arm of The Globe and Mail, Globe Media Group’s offerings are end-to-end across multiple platforms, including digital, video, podcasts, app, newspaper and magazines, as well as custom content and special events.
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Globe Media Group provides unparalleled access to influential audiences within trusted, premium environments, reaching 21.5 million monthly unique visitors through Globe Alliance and CNN.com —a premium digital network of the world’s best news, business and lifestyle sites. Globe Media Group also connects advertisers to 2.7 million weekly readers of The Globe and Mail, Canada's most trusted news source. Each day, The Globe engages Canadians with award-winning coverage and analysis of news, politics, business and lifestyle topics. 
TERMS & CONDITIONSÂ Â Â |Â Â PRIVACY POLICYÂ Â Â Â |Â Â GLOBEANDMAIL.COM
Sean Stanleigh is Head of Globe Content Studio, the content-marketing division of The Globe and Mail, a national media and technology company. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. Sean has held a number of senior editing roles at The Globe and the Toronto Star in disciplines that include international, national and local news, small business, and entertainment. His work includes a stint as host of the award-winning podcast Industry Interrupted. He regularly appears at events, live and virtually, as a host, speaker and moderator. Follow him @seanstanleigh.bsky.social and @sstanleigh on Instagram.
Chantal is a full-time social media manager at Later and a content creator on the side, passionate about internet culture and building engaged online communities. As a next-gen marketer, she brings a fresh, creative approach to social media strategy and believes humor is a powerful tool in brand marketing. With a keen eye on digital trends (ahem, chronically online), Chantal loves sharing practical insights on staying ahead in the ever-evolving world of social media.Â
Tracy Day is an experienced media executive with a proven track record of driving innovation and growth in the advertising industry. As the Managing Director of Creative Studio and Ad Innovation she is responsible for overseeing the company's advertising custom content and creative services and developing new and innovative advertising products and solutions. Tracy is highly regarded for her deep knowledge of media and advertising trends, and her passion for driving innovation and growth has earned her a well-deserved reputation as a trusted and respected leader in the industry.
Katherine Scarrow is the manager of creative strategy at Globe Content Studio, where she develops content marketing programs for The Globe and Mail. She works with brands across industries—including CIBC, OLG, Nespresso and Mercedes-Benz—to craft compelling storytelling that drives engagement and results. Passionate about generative creative trends, design and AI, she leads the team's annual T&T trend report, keeping brands ahead of industry shifts. Previously, she was the editor of Report on Small Business. She holds an MBA from Ivey Business School and is driven by the intersection of creativity, data and emerging technologies in content marketing.
Carla Serrano is Chief Strategy Officer, Publicis Groupe and CEO, Publicis NY. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and in service of the Groupe’s clients and businesses.
Carla is also President of Le Truc, a center of excellence designed to fuel the organization’s creative offering. In addition, Carla is a member of the Publicis Groupe Directoire +, Publicis Groupe Management Committee and the BBH Global Board.
Carla is constantly looking at ways to reinvent old systems and structures to create better experiences for our talent. She has driven several key initiatives for the Groupe, including
Marcel, our global AI connectivity platform which enables a stronger sense of community and supports employees’ development journeys; as well as Work Your World, which allows
employees to work from any country for 6 weeks a year.
Carla has a true passion about mentoring the next generation and advancing the DE&I agenda. She sits on the Publicis Groupe Diversity Progress Council and is a mentor in both the 4A’s
Vanguard Program and Adweek’s Executive Mentor Program. Carla is on the Effie Worldwide Board of Directors and is a mentor for their Global Marketing Effectiveness Bootcamp. She was recently named one of Crain’s Most Powerful Women in New York and Ad Age’s Women to Watch.
Kyle Fulton is a Podcast Producer for the Globe and Mail and the Globe Content Studio, where he works on podcasts like ‘Stress Test,’ ‘City Space’ and ‘Happy Enough’. His work has received several awards, including multiple SABEW Awards for Audio Storytelling, a Quill Award for Best Finance Podcast, and the Now Magazine Reader’s Choice Award for Best Podcast. He was also nominated for the Digital Publishing Award for Best Podcast.
Shazia Khan is the Social Strategist and Digital Insights Lead at Globe Content Studio. In addition to overseeing paid and organic marketing on Meta, Google, LinkedIn, TikTok, Reddit and other platforms, she utilizes data and analytics to help teams measure and understand the impact of their content across the full online landscape. Shazia also writes the Studio Vibes newsletter to share the latest insights on the content marketing industry.
Kiran Rana is the manager of content and podcast strategy at Globe Content Studio, where she oversees a team of content strategists, podcast producers, editors and writers to offer compelling storytelling across multiple mediums for The Globe and Mail. A journalist by training, Kiran melds her background in Canadian newsrooms with a marketing mindset to pitch and execute concepts that meet both advertiser and audience needs. In her role, she is the Executive Producer of numerous award-winning Globe podcasts including Stress Test, City Space and the newly-launched Happy Enough. Kiran holds a Master of Journalism from Carleton University.
 Kirstie Ciccone, Head of Strategic Solutions at The Globe and Mail, has 12+ years of cross-disciplinary media agency and publisher experience. She takes an innovative, client-centric approach to solutions for unique business challenges. Kirstie is an award-winning, data-driven leader responsible for managing a team of media strategists that leverage multi-channel media solutions to craft bespoke campaigns that deliver on client goals.
Adrian Cheung is the senior producer of The Globe and Mail’s daily news podcast, ‘The Decibel’. Prior to joining The Globe, Adrian spent over a decade in television and radio reporting for CBC News and Global News, with his work appearing on The National, World Report and Global National. He made the shift to podcasting in 2019 by launching and hosting the Toronto Star’s daily news podcast ‘This Matters’ and later returning to CBC Podcasts as showrunner of ‘Nothing is Foreign’, a weekly international affairs podcast.
Kasia Mychajlowycz is an audio journalist, and special projects producer at The Globe and Mail. She co-created two seasons of In Her Defence, a narrative series about women’s freedom and the justice system, which won a 2024 Gold Signal Award. In 2021, as senior producer, she helped develop and launch the Globe’s daily podcast, The Decibel. Previously, Kasia has produced for shows including NPR’s Planet Money, Freakonomics Radio, WNYC’s On the Media, and The Atlantic. Kasia reported, hosted and co-produced the limited series Cool Mules, for which she won a Gold Digital Publishing Award in 2021.
Jonathan Deneau is the Vice President of Revenue at The Globe and Mail, Canada’s foremost news media company, where he directs revenue generation strategies and operations.
He oversees the monetization strategy for all offerings within the organization, including subscriptions and the Globe Media Group, the media and marketing group empowering advertisers with solutions and content to influence ambitious Canadians. The prominent products and services include Canada’s national newspaper of record, The Globe and Mail; Report on Business Magazine, the nation’s premier business publication; Globe Content Studio, the innovative content-marketing arm; Globe Alliance, a digital network comprising distinguished news, business, and lifestyle platforms; and The Globe’s thriving events and conference business.
Jonathan is dedicated to driving business value through a robust subscription and advertising model to propel The Globe’s ongoing modernization and expansion, ensuring its continued prominence in the media landscape.
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With a rich background in the media industry, Jonathan brings extensive experience to his role. Previously, he held several senior leadership positions, including VP Client Strategy at Links Information Management, where he led client strategy and business development efforts. Prior to that, he served as the Director of Sales and Director of Marketing at The Windsor Star, where his contributions were instrumental in accelerating revenue growth.
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Jonathan holds a Bachelor of Commerce degree from the University of Windsor and is recognized for his proficiency in revenue management, commercial operations, and business development. He is renowned for his strategic acumen, deep understanding of media trends and technologies, and unwavering dedication to driving business success.