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Every day, the brand landscape expands, but not every newcomer commands influence. Join the excitement as Ipsos shares the results from their latest Most Influential Brands study, spotlighting the brands that truly influenced us throughout 2024.
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Ensure you're there for this top-tier marketing event to discover key insights and the defining criteria that propel a brand to a status of influence in today's world. This informative occasion is presented in association with Ipsos, the Canadian Marketing Association, Globe Media Group, and Publicis.
The Canadian Marketing Association (CMA) is the voice of the marketing profession in Canada and strengthens the impact of marketing on business success by providing opportunities for marketers to enhance their skillset, build relationships, and influence the regulatory climate. The CMA supports activities related to thought-leadership, professional development, consumer protection, and commercial success, acting as the primary advocate for marketing with governments, regulators, and other stakeholders.
Globe Media Group is a media and marketing company that empowers advertisers with solutions and content to influence ambitious Canadians. As the advertising arm of The Globe and Mail, Globe Media Group’s offerings are end-to-end across multiple platforms, including digital, video, podcasts, app, newspaper and magazines, as well as custom content and special events.
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Globe Media Group provides unparalleled access to influential audiences within trusted, premium environments, reaching 21.5 million monthly unique visitors through Globe Alliance and CNN.com —a premium digital network of the world’s best news, business and lifestyle sites. Globe Media Group also connects advertisers to 2.7 million weekly readers of The Globe and Mail, Canada's most trusted news source. Each day, The Globe engages Canadians with award-winning coverage and analysis of news, politics, business and lifestyle topics. 
At Ipsos we are passionately curious about people, markets, brands, and society. We deliver insight and strategy based on data to make our complex world easier to navigate and inspire our clients to make smarter decisions. We are the largest market research firm in Canada, we have a strong presence across 90 countries and employ more than 18,000 people globally.
Publicis is one of Canada's largest and leading full-service communications agencies. We are focused on delivering growth for our clients through the alchemy of intelligence, creativity and technology. With Canada's most diverse range of specialized services, we support our clients in their continued marketing transformation.
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Mary MacIsaac is an experienced strategist, innovator and executive with over 20 years’ experience achieving share and profit growth across multiple industries and brands. She is known for her ability to lead diverse teams through aggressive change mandates, tapping into unique solutions to propel the organization forward.
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Mary is currently Senior Vice President and a member of the Management Board with Loblaw Companies Limited, Canada’s food and pharmacy leader and the country’s largest retailer and private-sector employer. At Loblaw, Mary oversees the Loblaw Brands function – which develops several of the country’s top private label brands, including President’s Choice, No Name, Life Brand and Farmer’s Market – as well as the company’s vast Marketing efforts. She has been with the organization since 2011.
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The functions Mary leads at Loblaw help drive brand awareness, sales and store traffic, and help improve the company’s reputation and standing among the Canadian public. Her teams create not only the products included in the beloved PC Insider’s programs, they are also responsible for the multi-platform, multi-million dollar promotional campaigns that drive adoption.
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Mary is a fierce culture champion, and a Diversity, Equity and Inclusion advocate, having led Loblaw’s Go Further Women employee resource group to new heights for over 3 years. She is an internationally certified leadership coach (CPCC, ACC),
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A proud graduate of Western University, Mary also holds an MBA from the Schulich School of Business, is an Internationally Certified Executive Coach, and has been an instructor at both the Canadian Management Centre and Toronto Metropolitan University. Prior to joining Loblaw, Mary held leadership positions at BreakOut! Coaching and Consulting, Ontario Craft Brewers, Robin Hood Multifoods, and Corby Distilleries Limited.
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In her spare time, she is an avid reader and Peloton member and is constantly looking for the next new challenge to inspire new ways of thinking!
Tim is the Vice President of Strategy at Publicis and has spent more than 20 years in advertising, working with some of the world’s most iconic brands at leading agencies in London, Toronto and globally.
Originally from the UK, Tim has worked with clients including, TELUS, Tim Hortons, Volvo, Subaru, Interac, Vodafone, Marks and Spencer and is currently on the leadership team partnering with Rogers.
Maja Neable joined TD in January 2024 as the Chief Marketing Officer for Canada. (internally "SVP and Head of Marketing, Canada") She leads marketing strategy and execution across Canadian TD businesses: Personal Banking and Payments, Business Banking, Wealth, and Insurance.
Maja is a progressive marketing leader, with a passion for building great customer experiences and driving business growth, in both digital and traditional channels. She is well-recognized as an innovative, action-oriented, well-rounded business executive, with over 20 years of international experience.
Prior to TD, Maja led various marketing teams at BMO, most recently as the North American Chief Marketing Officer, Banking and Chief Data & Analytics Officer, Marketing. Maja has held senior roles across U.S., Canada, and Europe in a variety of industries, including technology (Microsoft and Expedia) and telecommunications (Rogers Communications and Telenor Group). Maja’s leadership across digital & traditional marketing, sales & service, and product development have allowed her to combine analytical and creative thinking to elevate the customer experience, with data-driven innovation across every touchpoint. As a mathematician who loves creativity, this combination of left and right brain is what has guided her career.
Maja led her teams to win over 10 CMA awards including "Best of the Best" award in 2023, and two gold Lions at Cannes Lion, considered "Oscars of Marketing". She was nominated as one of the Top 10 Global CMOs at 2023 Cannes Lion.
Maja is passionate about diversity, equity and inclusion. She sits on TD’s enterprise council for Inclusion, Diversity and Leadership (IDLC) and chairs the IDLC for Transformation, Enablement and Customer Experience (TECE). She sits on the Board of Soulpepper Theatre and is Vice-Chair of the Board at Skills for Change. She holds a B Math degree from the University of Waterloo, and an MBA from IMD, Switzerland. She lives in Toronto with her husband and two sons, and enjoys skiing, running, and reading.
A leader in the exciting and competitive space of loyalty, Candice has developed and managed integrated marketing programs and high-stakes partnerships that drive customer acquisition, deepen member engagement and contribute to business objectives. A pragmatic, big-picture strategist with a passion for executional precision, Candice has led teams that have delivered successful customer, brand and digital transformations as well as a continuous flow of data-driven marketing programs.
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As SVP, Marketing & Partnerships at Scene+, Candice is responsible for the strategic planning, implementation and measurement of all things Marketing and Communications. Working closely with program owners, Scotiabank, Cineplex and Empire, as well as leading brands like Expedia, Home Hardware and Rakuten, Candice leads a wide assortment of activities to ensure the program supports customer objectives and member needs. Committed to earning the trust of all stakeholders, Candice and her team continue to help to propel Scene+ forward as Canada’s favourite, carefully curated loyalty program with over 15 million+ members across the country.
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Prior to her leadership role at Scene+, Candice held senior positions at The Verde Group, a woman-owned boutique consultancy, PRESTO (Metrolinx) and LoyaltyOne (Air Miles).
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Wherever she has worked, Candice has been successful at building collaborative, inclusive, high-performance, high-energy cultures that have revolved around the customer, embraced the toughest challenges and delivered measurable results.
Carla Serrano is Chief Strategy Officer, Publicis Groupe and CEO, Publicis NY. In her current role, she draws on her background in strategy, integration and leadership to incorporate transformative thinking in all aspects of Groupe agency operations and in service of the Groupe’s clients and businesses.
Carla is also President of Le Truc, a center of excellence designed to fuel the organization’s creative offering. In addition, Carla is a member of the Publicis Groupe Directoire +, Publicis Groupe Management Committee and the BBH Global Board.
Carla is constantly looking at ways to reinvent old systems and structures to create better experiences for our talent. She has driven several key initiatives for the Groupe, including
Marcel, our global AI connectivity platform which enables a stronger sense of community and supports employees’ development journeys; as well as Work Your World, which allows
employees to work from any country for 6 weeks a year.
Carla has a true passion about mentoring the next generation and advancing the DE&I agenda. She sits on the Publicis Groupe Diversity Progress Council and is a mentor in both the 4A’s
Vanguard Program and Adweek’s Executive Mentor Program. Carla is on the Effie Worldwide Board of Directors and is a mentor for their Global Marketing Effectiveness Bootcamp. She was recently named one of Crain’s Most Powerful Women in New York and Ad Age’s Women to Watch.
Agatha Wronecka is Vice President, Brand and Marketing Communications at Rogers. She joined Rogers in 2024 and is responsible for customers insights and the full range of brand strategy, planning and experience. She spearheads the company’s efforts in driving demand, building customer loyalty and strengthening the Rogers brand.
Agatha has over 20 years of business leadership experience across multiple industries. Prior to joining Rogers, Agatha served in senior marketing positions at Walmart Canada and Canadian Tire, as well as strategic leadership roles agency-side, including Taxi, Leo Burnett and Juniper Park.
She is a strong believer in the influential role of brands in boosting bottom-line outcomes, and brings expertise in brand strategy, communication and innovation. Her impressive track record and award-winning campaigns showcase her ability to drive business success through strategic brand management.
Early Life – Born, educated and worked in the UK for the first half of his existence.
Career – Sales (Xerox UK), Brand Management (Mars UK), Research (ACNielsen-Asia, NPD-Canada)… before selling to Ipsos in 2002.
Giving Back – Canadian Marketing Association board member and judge for the Young Lions. Earth Rangers Foundation board member.
Today – Ipsos (many senior leadership roles). Author of (among other things) the Most Influential Brand study – Globally. The Digital Marketing Pulse (14 years), The Long Middle story. Frequent public speaker.
Personal – Hair – it is an ALL, or none issue. Eyewear is a big deal. Avid golfer/tennis player. BIG on hot weather. Loves a great hamburger and fries. Father of two daughters + best lifetime partner.
Honour – Canadian Marketing Association Lifetime Achievement Award 2020 https://youtu.be/Mvjt0yRCqXM
Fellow – Canadian Research and Insights Council 2023
Penny is a highly accomplished executive with a proven track record of driving business growth and building strong partner relationships in the media industry. As the Managing Director of Client Partnerships and Commercial Operations at The Globe and Mail, she leads the company's advertising sales division and is responsible for developing and executing strategies to deliver on client goals and objectives.
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Penny is known for her passion for the media industry and her ability to build strong, collaborative and highly effective teams. Throughout her career, Penny has held several senior leadership positions at some of Canada's most iconic media brands including serving as the Publisher of Maclean’s, and Group Publisher of Chatelaine and Today’s Parent. She is a results-driven leader who prioritizes innovation, creativity, and teamwork.
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Penny Hicks is a distinguished graduate of McGill University, where she earned a Bachelor of Arts degree and served as Associate Editor of the Interdisciplinary Journal of the Arts.
Alison is an accomplished executive leader, and an award-winning marketer with extensive brand and agency experience. Prior to CMA, she was president of several agencies and has served as marketing lead for top tier brands, including Holt Renfrew, Rogers Communications, and TMX Group. She is a director of the CNIB Foundation (Ontario + Quebec Regions) and serves on the Advisory Board for the Master of Management Analytics and Artificial Intelligence Program at the Smith School of Business.
Brett joined Publicis in its early days in Canada as its 38th employee and played a key part in the growth of the agency over the past two decades. Rising through the ranks, Brett is now President of operations in Toronto.
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He has led some of Canada’s largest business and brands in their communications efforts. From Rogers to Microsoft, Chrysler, WestJet and more, he loves nothing more than transporting learning from one category to another.
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Brett is busy readying his agency for the age of creative commerce, investing in the talent, tools and disciplines required for brands to present themselves at the moment of consumer need.
Andrew Saunders, recently appointed as President and CEO of The Globe and Mail, is a seasoned business leader with over two decades of experience in the Canadian media industry. His extensive background spans various domains, including business development, advertising, communications, strategic planning, technology, audience development, and general management.
Andrew brings a wealth of expertise to his role, where he is responsible for leading the overall strategy and direction of The Globe and Mail. Prior to assuming his current role, Andrew held the position of Chief Revenue Officer at The Globe and Mail, where he successfully led the monetization strategy for the organization's diverse portfolio, including the national newspaper, Canada's premier business magazine, custom publishing, digital advertising networks, and more. His leadership extended to digital distribution channels, events, and conferences, all while delivering business value through advertising and subscription models. Before joining The Globe and Mail in 2001, Andrew served as the Vice President of Local, Regional, and Business Development at CTV, one of Canada's largest private broadcasters. His illustrious career at CTV began in 1992, and he held various senior positions, including Vice President of Sales at Report on Business Television and Vice President of Revenue Management at CTV. Andrew is an active participant in the marketing and advertising community, having contributed his expertise to various industry boards and associations. He is the past chair and current board member of the Interactive Advertising Bureau of Canada (IAB), board member of Canadian Press and WAN/IFRA, and chair of the Canadian Cannes Advisory Board.
As President and CEO, Andrew spearheads The Globe and Mail's strategic vision, fostering a consultative and customer-centric approach to drive value for both readers and shareholders. Under his guidance, The Globe and Mail remains an essential source of news and information for millions of Canadians, providing comprehensive coverage of national, international, and business news—both in print since 1844 and digitally since 2000.
Rebecca Marstaller is a Brand, Marketing and Operations executive with 20 years of industry experience. As lululemon’s Senior Vice President, North America Brand Marketing, Rebecca is responsible for all North America Brand Creative, Brand Marketing, Visual Merchandising, Community, Events and Ambassadors. She has played a strong role in lululemon’s growth, having joined in 2013 as Director, Global Brand Strategy.
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Prior to joining lululemon, Rebecca held various leadership positions at several global agencies and brings significant hands-on experience in overseeing the development of best in class integrated campaigns and digital projects from strategy to execution, for globally recognized brands including: VitaminWater, Aston Martin, Molson Canadian, Unilever, GSK, NBC, National Express and more.
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In her free time, Rebecca enjoys being outside skiing with her 3 children or cooking for friends and family.